A new trade channel into UK independent funeral directors — without the sales overhead.
SuperFuneral lists your branded products to a national audience of independent funeral directors. Your brand stays on the product. We carry the buyer relationship, take payment, manage credit, and send you structured trade orders to fulfil as you always do.
Distribution into the indie long tail
There are roughly 3,000 independent funeral directors across the UK. Many are too small, too dispersed, or too low-volume to justify a field sales visit — but in aggregate they're a significant market. SuperFuneral gives you visibility to all of them through one channel, with no rep cost and no new sales hire.
Your brand stays visible
Funeral directors see your products with your name, your branding, your descriptions and your photography. The catalogue is built around supplier identity, not against it. FDs know exactly who they're buying from.
Additive to your existing accounts
SuperFuneral focuses on the indie FDs that are uneconomic to serve through field sales today — the smaller and more dispersed accounts. We're a complement to your existing direct relationships with larger accounts, not a replacement for them.
Clean commercials, no commission
You sell to SuperFuneral at your standard trade price — no commission on your sales, no platform fee. We handle payment from the funeral director, carry the credit risk, and pay you on agreed trade terms regardless of when the FD settles. Full detail in a standard supplier agreement.
No portal to learn
At launch you don't manage a supplier dashboard. We send you structured purchase orders by email, in a consistent format. You fulfil directly — your packaging, your carrier, your existing process. Nothing in your warehouse or shipping operation needs to change.
Why join early
The first suppliers in the SuperFuneral catalogue get presence with funeral directors before better-known competitors arrive. Established market leaders will wait and see; SuperFuneral is built for suppliers who want to be visible to indie FDs from day one, and who want a voice in how the catalogue and category structure develops.
What we need from you
- Your trade price list
- Product data, ideally as CSV or your existing catalogue export
- Product imagery
- Lead times and delivery terms
- Returns policy
- Best contact for purchase orders
- Commitment to maintaining fulfilment reliability for the orders we send you
Talk to Adam
Supplier conversations are handled directly by Adam, co-founder. A first call is about fit, categories and pilot terms — not a sales pitch.
Book a call with Adam
Adam
Co-founder
Or leave your details and we'll be in touch.